HOME/PLATFORM/Visibility
04 · THE VISIBILITY LAYER

Every shipment. Every stage. Real-time.

One control tower for warehouse stock, freight movement, last-mile parcels, and hyperlocal riders. Live tracking pages branded with your logo. Analytics exportable to anywhere. WhatsApp updates that drop your WISMO ticket volume by 60-70%.

AT A GLANCE
<200ms
EVENT INGEST
60-70%
WISMO TICKETS DROP
100%
CSV EXPORTABLE
01 · WHAT YOU GET

Visibility that pays for itself.

Tracking that cuts customer support load, dashboards that cut analyst load, and APIs that cut integration load.

CONTROL TOWER01

One dashboard, every layer

Live view across warehouses, in-transit freight, last-mile parcels, and rider trips. Role-based access for ops, finance, customer success, and leadership.

TRACKING PAGES02

Branded customer tracking

Tracking page wears your logo, your colors, your tone. Customers see one consistent experience whether the package is on BlueDart, Delhivery, or our own rider.

NOTIFICATIONS03

WhatsApp + SMS + email + push

Status updates fire on multiple channels. Customers know where their package is without messaging your support team.

ANALYTICS04

Lane × courier × industry scorecards

Cost per shipment by lane. Courier performance scorecards. RTO trends. Industry benchmarks. Exportable to anything.

EVENTS API05

Webhook every event

Every state change (picked up, in-transit, NDR, delivered) fires a webhook to your system. Subscribe to what you need; ignore what you don't.

AUDIT06

Compliance-grade audit trails

Cold chain temperature logs, pharma chain-of-custody, ePoD with GPS and photo. Pulled as audit-ready PDFs in one click.

02 · HOW IT WORKS

From event to dashboard in 200ms.

01
Events stream in from every node
Couriers post status. Warehouse scanners post movements. Riders post pickups. Trucks post GPS pings. Everything lands in one event bus.
YOU SEE
Live event feed
02
Normalized to one schema
BlueDart's 'OFD', Delhivery's 'Out for Delivery', and Ekart's 'OUT_FOR_DELIVERY' all become one canonical event. You stop translating.
YOU SEE
Consistent status names
03
Pushed to customers and your systems
Branded tracking page updates. WhatsApp/SMS/email fires. Your webhooks fire. Your CRM updates. The orchestrator decides next steps.
YOU SEE
Multi-channel updates
04
Aggregated to insights
Events roll up into dashboards, scorecards, and exportable reports. Quarterly review takes minutes, not days.
YOU SEE
Cost per lane, live
03 · USE CASES

Where visibility removes friction.

01
CX OPS

Customer success drowning in WISMO tickets

WhatsApp updates and branded tracking cut 'where is my order?' tickets by 60-70%. Your CX team gets to actually help customers instead of repeating tracking numbers.

02
FINANCE

CFO needs cost per shipment by lane

Live cost breakdown by lane, courier, and SKU class. Quarter-end reconciliation drops from days to minutes.

03
OPS LEADER

Head of ops monitoring across 5 vendors

One control tower replaces switching between BlueDart portal, Delhivery dashboard, warehouse Excel, and rider WhatsApp.

04
AUDIT

Pharma needing audit-ready logs

Continuous temperature logs tied to each AWB, downloadable as audit-ready PDFs with chain-of-custody from origin to consignee.

04 · WHY US

Visibility built for grown-ups.

01 · OPEN

Your data, your formats.

Everything is exportable as CSV, JSON, or via webhook. No vendor lock-in via proprietary report formats. Take your data with you whenever you want.

02 · REAL-TIME

Events in under 200ms.

Status changes propagate from courier to your dashboard, your CRM, and your customer in under 200ms. No five-minute lag, no batch jobs, no 'come back later'.

03 · ROLE-BASED

Access scoped to what you need.

Finance sees cost data. CX sees customer details. Ops sees movement. Leadership sees the scorecards. SOC 2-aligned controls, not generic admin/non-admin.

05 · FAQ

Common questions.

Still curious? Our team replies in under 4 working hours.

Yes — track.yourbrand.com points to our tracking infrastructure. You configure CSS variables (color, font, logo). No iframe — full HTML page served on your domain.
10 · GET STARTED

Three doors in.
Pick yours.

No-pressure intro call. 30-minute platform demo. Or sign up and start in self-serve. Whatever fits where you are.

● TELL US ABOUT YOUR BUSINESS

We'll route you to the right team and reply within 4 working hours.

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